Competitive Gap Analysis
The competitive gap analysis is performed to help find keywords that your competitors are ranking for and you are not. This is a crucial step as it always give new competition insights and helps generate new keywords that you can easily target with content.
In terms of content gap analysis, e-commerce is different than other websites. When you run gap analysis, you often get a ton of product names that you may not be selling.
We work closely with the client to pick target keywords together to make sure we’re working the keywords related to products that client have in their inventory. While working we found some killer keywords where we could write long articles about!